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AAD 0066 - Business Practices for the Applied Arts

http://catalog.sierracollege.edu/course-outlines/aad-0066/

Catalog Description DESCRIPTION IS HERE: Hours: 54 lecture Description: Introduction to business practices for graphic designers, multimedia and illustration artists and other creative service providers. Initial client contact to final billing process; basic elements of running a small studio; following an Applied Art and Design creative project from inception to completion; discussion of copyright protection; building relationships and contracts with clients and suppliers. (CSU) Units 3 Lecture-Discussion 54 Laboratory By Arrangement Contact Hours 54 Outside of Class Hours Course Student Learning Outcomes Create a business identity and identify the various city and county licenses required to operate a small business. Research business practices for filing state sales tax, interacting with the Board of Equalization and the use of the resale license and identify federal and state tax filing requirements. Synthesize business ethics and procedures and demonstrate appropriate use of copyright laws in protecting creative ideas. Course Content Outline I. Employment Opportunities in the Creative Arts A. Options for employment B. Freelancing and Starting a Business C. Licensing and tax requirements II. Facilities + Equipment A. Location considerations B. Equipment and service needs III. Professional Standards A. Expectations of the professional creative 1. Integrity and respect for the profession 2. Colleagues, clients, audiences or consumers 3. Environment and society as a whole B. Copyright IV. Project Management A. Policies and Procedures 1. Pricing 2. Estimating and invoicing 3. Working with clients and tracking projects 4. Sample business forms and contracts V. Support Services and Resources A. Establishing relationships 1. Service providers 2. Lawyers, accountants, bookkeepers VI. Marketing A. Identifying potential markets and clients B. Branding strategy and promotional campaign C. Networking and social media strategies VII. Professional Development A. Examine opportunities for professional development and enrichment including continued education Course Objectives Course Objectives 1. Identify various employment opportunities including freelancing, partnerships, work-for-hire; 2. Examine different types of ownership and assess equipment needs; 3. Identify and discuss the role of the professional creative and the principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole; 4. Create a system for tracking business projects; 5. Create specific forms for contracts and billing for the purchase of services; 6. Demonstrate appropriate use of copyright laws in protecting creative ideas and the use of creative materials; 7. Evaluate common problems in working with clients; 8. Create a business identity; 9. Examine opportunities for professional development and enrichment including continued education; Methods of Evaluation Objective Examinations Projects Reading Assignments 1. Read The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business, Chapter 13: Working with Clients. Be prepared to discuss in class. 2. Read AIGA Standards of Professional Practice on the AIGA (Professional Association for Design) webpage and be prepared to discuss you findings in class. Writing, Problem Solving or Performance 1. Research potential markets and identify best practices for marketing your portfolio and design business. 2. Prepare and present a mock formal sales/portfolio presentation to potential client and/or prepare a portfolio presentation for mock interview by potential employer. 3. Conduct an informational interview with an experienced principal or freelancer in an area of interest and write a report/prepare a presentation to the class. Other (Term projects, research papers, portfolios, etc.) Methods of Instruction Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.